Marketing Communications Specialist- (Work Environment: Hybrid)
Position Overview: Responsible for the execution of marketing strategy to support the organization’s marketing and sales goals for software and related services.
Responsibilities:
- Develop a strong familiarity with CATI products and target verticals
- Develop strategic marketing campaigns for CATI’s software and service offerings in partnership with CATI technical teams
- Create polished multimedia marketing content in accordance with brand standards and templates
- Execute campaigns through email automation, social media, and media buys
- Maintain OEM relationships
- Proactively recommend new digital strategies, tactics, and projects that will amplify and improve our online presence and support growth strategies
- Monitor and analyze ongoing campaigns to ensure success and continuous improvement.
Requirements
- Bachelor’s degree in business/marketing or related field
- At least 3 years of proven experience in marketing or related field in a B2B and/or SaaS environment
- Excellent writing and presentation skills, with strong attention to detail
- Demonstrable experience leading and executing SEO/SEM, PPC, e-commerce, email marketing, lead nurturing, and social media campaigns
- Experience in executing and optimizing Google AdWords and display advertising campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate buyers through the sales process
- Strong understanding of current marketing concepts, strategies, and best practices
- Knowledge of business-to-business marketing best practices
- Experience with marketing automation platforms – Marketo a plus
- Familiarity and basic understanding of CRM and database management a plus
- Familiarity with Adobe creative apps and design principles a plus
Benefits
Who we are: Founded in 1992, Computer Aided Technology (CATI) has been a trailblazing and dedicated leading industry provider of product development solutions in the world of 3D Manufacturing and Engineering. With the help of our powerful portfolio of software, 3D printing, 3D scanning and metrology, PDM and PLM, design automation, and implementation solutions, CATI has created an award winning organization that helps its customers stay ahead of the game when it comes to developing and designing products. After experiencing tremendous growth, CATI boasts the title of Largest SOLIDWORKS Solutions Provider and #1 reseller of 3D Printers in the world! CATI is dedicated to teamwork, fostering a great workplace, and playing to win!
Why you’ll love working at CATI:
- Hybrid working model
- Full benefits package that includes medical, dental, vision, and healthcare savings/spending account options
- Company paid benefits including Short Term Disability, Long Term Disability, and Basic Life Insurance
- Optional benefits such as pet, legal, identity protection, critical illness, and accident insurance
- Employee Assistance Program
- Vacation, Paid Holidays (includes floating holidays), PTO, and Voluntary Time Off
- 401K with a generous employer match
- Professional development opportunities and certifications
- Casual office attire, with the exception of customer appointments
- Complimentary beverages and snacks provided
- Company culture that encourages innovation, tenacity, and personal and professional development